Thursday, April 1, 2021

Three Tips for Digital Marketing



 Well, I just finished a 10-week Digital Marketing Course by General Assembly. It's my best career investment to date. Being a college dropout (I took 2 full years of marketing classes.) I wanted something that would help me get an entry-level marketing job and or give me the confidence to start freelancing Honestly, I LOVED making a mock-up marketing campaign for my final project. I'm now looking at doing a content marketing course with HubSpot and dig deeper into analytics with some of Google's free resources. I can say for sure, I'm a marketing nerd. I'll be building my portfolio and putting together some prices and packages soon!! I'm playing around with logo ideas too.

Anyways here's my Top 3 Takeaways from my 10-week class.

  • Don't underestimate hashtags and keywords!! Do your research. Knowing your niche. Utilizing the most popular keywords and phrases will do wonders for your brand's long game. Don't use hashtags just to be trendy, yes it can be helpful; but you need to use them wisely to help you on things like Instagram's explore page.
  • Don't forget that content marketing is about your audience/customer. Content marketing is giving your customer what they need and or helping them solve a problem. It's not just about highlighting products you like and give discount codes for savings. Remember your customer base, are you helping them solve a problem? What value is the product/service helping?
  • Always set objectives!! Short term and long term. And don't forget to have KPIs for those objectives too! Doesn't matter whether you meet the goals that you set, you NEED something that you can measure. It'll always tell you something, good or bad.
Talk soon!!

-Abbie 

Tuesday, July 31, 2018

SUMMER GIVEAWAY!!

Hai Guys! This summer has been super busy for me. Along with work, I became brand ambassadors for Serengetee and Feat! And I reached 1K on my facebook page! 
So, to celebrate everything I'm doing a  GIVEAWAY on my Insta!!! Everyone has two weeks to enter
for a chance to WIN a $50 visa gift card!! 
The rules are simple: 
1) Follow Me on INSTAGRAM
2) Like and Comment on this photo on my Insta
Good luck to everyone entering!!

Saturday, May 19, 2018

Tips For Becoming Comfortable Sharing Your Story



This isn't a guaranteed how to or cure all post. I'm writing this to encourage. Because we all have a story, a unique point of view that only YOU have. But sharing can be tricky sometimes, we know it can encourage/help somebody else in their personal growth, but rarely are serious topics conversation starters. So, I've come up with some tips for you and me.

1. Talk To Kids- Kids have the courage to talk about almost anything. Have you noticed how some are: straightforward, funny, and don't overcomplicate things while explaining their seemingly endless imaginations all at the same time? Talking to them can be very entertaining and relaxing. Little things like sharing: when I was a kid stories, gives good practice with being relaxed while sharing. Kids aren't going to put pressure on you.

2. Jornal. Journal. Journal. -This will help process emotionally and logically. And get you comfortable calling your past out by its name. Don't let silence pour shame on you. You have a story worth sharing! Valuable encouragement that can help other people.

3. Be Open with People- Don't shy away from sharing if an opportunity presents itself. I'm trying to say: it's never necessary to bring ish up in every conversation, but don't hide facts that are true. It gives people who do know a foothole for sharing your personal info when it's not their place. What do I mean? As a kid, I danced, 1 day we had a substitute for jazz class. We were doing across the floor exercises and the sub was giving everyone constructive criticism. But when it got to me, two "friends" pipped up saying: Don't be mean, be nice, she's disabled! Never have I been so red-faced in my life. Simply put, don't make sharing your story conditional, meaning a secret that people have to work for. Be open.
For story context: I had a stroke before I was born so I don't have full muscle control of my right side. But I don't look like I've had one, because I've had physical, occupational, and speech therapy. I hated what my "friends" did because my therapist didn't teach or let me have a victim mentality. My stroke is not something I'm embarrassed about.

4. Cultivate Deep Rooted Friendship. Sharing your story starts one on one. Not in a crowd. Not on a stage. And this goes back to having a deeply-rooted relationship with Jesus. Because He is the best example of how to be a caring, gentle, loving friend.

Is this something that you struggle with/ deep conversations in general? Lemme know in the comments! I love your feedback <3